Customlytics GmbH

https://www.startus.cc/company/customlytics?language=en-UK

Stubbenkammerstraße 3

10437 Berlin

Germany

Website

https://twitter.com/CustomlyticsDE

General information:

We don’t just talk. We execute

Customlytics is the leading full-stack mobile technology and marketing consultancy in Germany. Our service offerings include consulting and support for mobile app strategy, product management, analytics & technology integration. Our team is geared towards covering all relevant topics to successfully promote mobile apps. Not only do we cover the entire spectrum of infrastructural marketing topics, but we also design, plan and manage the UI & UX of mobile apps as well as performance marketing campaigns.

Company information:

Company type:

Startup

Industry:

IT - Mobile, IT - Service

Founded when:

Monday, 2 May, 2016

Startup stage:

Mature stage (being profitable)

Funding needs:

currently no funding needs

Types of jobs in the company:

Business Development, Customer Support, Design / UX, IT - Mobile, Marketing, Product Management, Project Management

Total numbers of employees:

Products and Services:

App Store Maximization

Product category:

Advertising & marketing

App Store Optimization (ASO)

First and foremost, App Store Optimization (ASO) may enhance an app’s likelihood to be found in the App Store. Another important aspect of ASO is the enhancement of the In-Store-Conversion-Rate to Download. Similar to Search Engine Optimization (SEO), ASO can be divided into OffPage and OnPage-activities (pertaining to the App Store page).

For more visit https://customlytics.com/en/app-store-optimization-aso/

Mobile App Tracking

Product category:

Advertising & marketing

A customised app tracking concept in combination with the right technical provider lays the foundation of any kind of app tracking measures. Only thus you may keep full control of the performance of your advertising campaigns and gather the necessary KPIs which allow you to run relevant marketing activities in the first place. App Tracking allows you to purposefully access ad inventory of renowned providers such as Google AdWords, Facebook or Twitter. Within the actual App Tracking Tool you may generate extensive reports on the user behaviour inside your app as well as reports on the performance of your ad campaigns.

For more https://customlytics.com/en/app-tracking/

Mobile Customer Relationship Management (mCRM)

Product category:

Advertising & marketing

Once your customers have been acquired it is essential to develop a sustainable, long term relationship with them. Since acquisitions are usually costly you want to keep your customers enthusiastic about your app in order to retain them in the long run. Similar to traditional marketing approaches, Mobile Customer Relationship Management uses so called lifecycle campaigns to target users with relevant and entertaining communication.

Automated and purposefully targeted campaigns allow you to address your users in every stage of the lifecycle: Starting from prospect and engagement stages, to subsequent loyalty, churn and winback stages.

Traditional channels such as email and sms are complemented by new mobile channels such as push notifications and in-app campaigns (e.g. in form of banners or full screen interstitials). Additionally, Browser Push Notification are playing an increasingly important role when it comes to reaching digital native target groups.

For more visit https://customlytics.com/en/mobile-crm/

Performance App Marketing

Product category:

Advertising & marketing

Performance Marketing lays the necessary foundation when it comes to expanding your customer base and raising awareness for both your product and your brand. Media Buying for this purpose (i.e. user acquisition through the purchase of app installations) can be a very complex and time-consuming endeavour – depending on your marketing strategy and the overall market situation. There are a multitude of potential traffic sources which can be categorised roughly into Paid Social (Facebook, Twitter..), RTB (Real-Time Bidding) as well as traditional in-app ad networks (AdMob…). In any case all of those marketing measures require a decent tracking setup within your app.

For more visit https://customlytics.com/en/app-marketing/

Deeplinking for Mobile Apps

Product category:

Advertising & marketing

Imagine the Internet without links (= URLs) – a proper usage would be almost impossible. For mobile apps however, missing links are the rule rather than the exception. Most apps do not support deeplinking and it is therefore impossible to depict even the most simple routing mechanisms. Not to mention the deficient user flow between mobile web and app.

For more visit https://customlytics.com/en/deeplinking/

Mobile App Analytics

Product category:

Advertising & marketing

The integration of an app analytics tool might be a meaningful addition to your current tracking and/or mCRMsetup. The biggest difference between an app tracking tool and an app analytics provider is the fact that the tracking tool focuses on the holistic analysis of any kind of user behaviour instead of the evaluation of marketing campaigns. Yet it lets you create powerful reports and funnel analysis.

The Choice of the Right Provider

Google Analytics has steadily become the established player on the market with its partly free solution. Other providers such Amplitude or Mixpanel have emerged within recent years – all of them with their own specific strengths and weaknesses. Moreover, Firebase Analytics (Google) is a remarkable newbie in the industry.

We may help you understand the basics (choice of analytics provider according to your needs, SDK integration…) and create a comprehensive and customised tracking concept that fits your overall marketing strategy.

For more visit https://customlytics.com/en/app-analytics/

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