The Uber of organic: a marketplace for farmers food and eco-services
Problem
Today farmers and food manufacturers have to take care of matters throughout the entire delivery chain.
The organic food and eco-services industry demand the involvement of the participants at all the stages — from production through the sale to the end consumer. The model suits well for large businesses but is not appropriate for small companies that are often limited to family members and/or 3 to 5 employees.
The problem is small companies lack the expertise and resources to efficiently promote, deliver their products and do other required activities. Thus they do not go beyond selling their products at trade fairs, brick-and-mortar stores, or via Instagram in a best-case scenario.
In order to raise efficiency and cost-effectiveness, SMEs desperately need a convenient tool that will solve associated tasks and will allow them to focus on the production directly. This was evidenced by a strong interest on the part of local companies and farmers in our service even before its launch.
Solution
Value proposition: Disintermediating the organic food chain
The project goal is to provide a platform that will facilitate the search for and the sale of organic food and eco-services offered by farmers and small companies. In other words, the platform brings together all the agents of the supply chain to ensure direct and efficient cooperation.In order to achieve the goal, we developed the Green Bee app that functions as a showcase, helps find customers and takes care of the delivery and payment issues. As a result, not only our solution solves the above problems for manufacturers but also makes organic food products readily available and cheaper for the end consumer.
