ivi.ru is the first and the most popular Russian free video service to offer legal, license-length content. The project was launched on February 26, 2010. In just the first day of the project ivi.ru website was visited by more than 180,000 people without advertising, making it the most successful launch in the history of the Russian Internet.
The monthly audience of the project is more than 25 million people (web + connected devices). ivi.ru is the first company in Eastern Europe to have signed license agreement with all six major Hollywood Studios. ivi.ru is available on the following connected platforms:
• Mobile: Android, iOS (iPhone, iPad, iPod Touch), bada, Windows Phone, and Symbian.
o ivi.ru mobile apps have been downloaded more than 7 000 000 times
o In May 2013 Apple announced the list of the most popular apps ever since the launch of iTunes. In Russia, ivi.ru app for iPad is the third most popular app, after Skype and Vkontakte!
o ivi.ru app for Android has been the second one in «Multimedia and video» category of Google Play since the autumn 2012
• Smart TV: In January 2013 ivi.ru got the National Award «Big Digit 2013» for the Best Smart TV app
o Despite of the fact that ivi.ru operates only in Russia, ivi.ru apps for Smart TV are among the most popular ones in the world for Samsung (5th ), LG (3rd ), and Phillips (1st in Europe) Smart TV platforms.
• Media players and game consoles: Western Digital, Xbox, iconBIT, Dune and many others.
