Enabling Consumers & Creating Business Opportunities
A large part of avoidable food losses, and thus food wasted, occurs outside of the consumer´s influence: during harvest, transport, processing or on the shelves of supermarkets. At each stage, food waste could be significantly reduced.
More investments and associated reductions in waste would be in the interest of the consumer who is becoming increasingly aware about the outrageous amount of unpriced costs that food waste emits onto society at large.
A shift in consumer consciousness however is not sufficient to bring about change. Food waste is invisible and therewith every product is equally guilty.
Consumer preferences have to be reflected in the supply of products which differentiate themselves on the level of food waste. This would facilitate a reallocation of resources all the way back to the source of the product, incorporating at least part of the indirect costs of food waste.
