Three Coins pioneers a new educational technology to enable behavior-based learning about money. Our first product is a mobile game (CURE Runners) that works with adventure stories, mystery and metaphors, as opposed to being openly educational.
Shockingly, both in the US and in Europe, the age group 20-29 records the fastest and most substantial growth rates of private indebtedness. In Austria, every fifth client in debt counseling is under 30 with an average of 32,000 EUR in debt. Young people find it increasingly difficult to deal with their own money responsibly, resist spending incentives, and understand how money decisions today will affect their future.
At age 13-18 teenagers develop long-term patterns of dealing with money. The challenge: increasing teenagers' knowledge about financial concepts does not translate into improving their actual behavior with money. Yet, most financial literacy programs focus on teaching knowledge, instead of training behavior.
We develop our solution by inviting all relevant stakeholders to the table: debt-counselors, teachers, behavioral economists, finance experts, youth workers, teenagers and game designers collaborate with us to create games, apps and workshop formats that nudge young people to train the basics of smart money management.
Our core focus groups are young people from low social backgrounds, as well as migrant families, since these are the most vulnerable groups (75% of debt counseling clients have finished school at 15 and 70% of private bankruptcies in Vienna are filed by people with migrant backgrounds).
The launch of our first pilot product, the mobile game CURE Runners, has reached about 25,000 Austrian teenagers to date. Tracking data show a significant learning curve of players. We now work on integrating the game into an interactive workshop format for youth workers and we apply the market feedback from the game to our product development of a financial behavior app and a financial literacy lab.
We are scaling our program to Switzerland at the moment.