Verto Analytics

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General information: 

Verto Analytics is a pioneer in digital multi-screen media measurement. We combine the best practices of market research with the latest mobile and cloud technologies to provide our clients, such as EA and Cisco, accurate, high quality data and actionable insights on the digital consumer across the devices and platforms they use. We operate in all major markets, and have teams in New York, San Francisco and Espoo.

Specialties

mobile analytics, app analytics, mobile market research, audience measurement, market research, mobile network analytics, digital business analytics

Company information: 
Company type: 
Startup
Industry: 
Advertising / PR / Marketing
Products and Services: 
Services
Product category: 
analytics software

We provide a range of digital measurement services to help strategic and tactical decision making.

The digital landscape evolves at a fast pace as new platforms, devices, and content emerge daily. This is why you need timely data to understand your audience and competition.

We deliver data with hourly, daily, weekly and monthly granularity. A fresh set of data is published every 24 hours.

Our data can help you to understand:

  • Audience acquisition – how to optimize conversions, which channels and ad networks to invest in, and how to plan your media mix.
  • Audience monetization – how you can better monetize your audience and sell more media space. How to communicate the size, structure and quality of your audience more effectively.
  • Market opportunities – which demographics, markets and products should you invest in? How many downloads do you need to be in the Top 10 in a given segment or market? What is the potential audience for your service? Who hasn’t tried your service?
  • Consumer insights – how do context, demographics, time of day, location and clickstream patterns affect the time spent with your application?
  • Competitive insights – who is your relevant competition? How does your performance compare for reach, frequency, engagement, conversions and audience demographics?
  • Market insights – where is the market going? What are the opportunities for M&A? What devices and services are people using?

We have two measurement services: Verto Content Watch and Verto Device Watch. Both are accessible via our business intelligence tool: Verto Monitor.

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