What Now?! powers The Official London City Guide App, in partnership with Visit London (the tourism board/part of the Mayor’s office). We have a co-branded innovative new app that simulates a ‘live’ smartphone experience whilst abroad – without paying for roaming.
We soft launched in April 2014 and we have had over 200,000 downloads in 18 months (on iOS only), with zero spent on marketing.
Prior to launch, we were showcased by TechCrunch as one of their Top 15 European Startups at their Disrupt event in Berlin, as well as by PhoCusWright at their Travel Innovation Summit in the US (the largest such event in the global travel industry) as one of 2013’s Top Travel Innovations. We were also shortlisted for the UK’s Most Innovative Mobile Company as part of the UK government’s Department of Trade and Investment’s Smart UK Initiative. In Autumn 2014, TechCrunch invited us back on stage at their Disrupt conference in London as one of their successful Startup Battlefield companies (which was hugely flattering as previous alumni have included Dropbox and Yammer!).