Wisconsin Vehicle Statistics
As of May 2024, Wisconsin had over 120,000 registered vehicles, most of which were SUVs and pickup trucks. Collector and hobbyist specialty plates also sold for about 367,000 issued in 2023. Notably, Milwaukee, Dane, Waukesha, Brown, and Racine counties lead in new registrations.
In 2023, Wisconsin saw a 2% decrease in traffic fatalities, reducing the count to 584, and the death rate declined from 0.90 to 0.87. Milwaukee County reported 101 fatal crashes in 2022, with notable contributions from alcohol and drug use, accounting for 40% of traffic deaths. Distracted driving accounted for 24%, and speeding contributed 33% to these incidents.
Regarding the vehicle market, Wisconsin recorded 194,303 vehicle sales in 2023. Utility vehicles led at 59.52%, while cars accounted for 12.84%. Most vehicles were powered by internal combustion engines or hybrid/electric vehicles. The top-selling models were the Ford F-150 and Chevrolet Silverado, with an average age of 12 years.
When examining Wisconsin's car insurance costs, the average annual premium is $1,202, which is 21% below the national average. Full coverage costs $1,735 annually, while minimum coverage is $419. These lower rates are attributed to the state's low population density, fewer uninsured drivers, and fewer high-risk drivers.
