Campaign & Pricing Specialist

We are looking for a campaign and pricing specialist who’s enthusiastic about developing and executing marketing initiatives creatively on Digi’s B2C digital channels, particularly related to lifestyle and reward offerings.

You are: (personality / competencies etc)

• Passionate about customer experience and purchasing behavior, especially relating to customers’ lifestyle preferences and expectations.
• Creative and enjoys data-driven experimentation and learning.
• Have a keen eye for spotting customer purchase journey perspectives and opportunities.
• Enjoys staying in touch with latest lifestyle and rewards trends.
• Strong communicator and team player. Able to work with cross-functional teams.
• Dares to push boundaries and challenge norms in order to achieve required outcomes.

Your Responsibilities: (What is this role all about? What does the applicant have to do?)

• Perform competitor analysis on similar products and services
• Scope out opportunities based on market trends and industry condition
• Identify ideal pricing structures and sales funnels.
• End-to-end campaign planning and execution for MyDigi’s lifestyle services.
• Create reports reflecting metrics and project status, objectives and barriers.
• Conceptualize and develop relevant, engaging campaigns to help meet business KPIs.
• Work closely with the sales and marketing team to understand business opportunities and define pricing structure.
• Coordinate with cross-functional teams to produce campaign theme, supporting creatives, outbound communication plans, and timely system setup
• Spot opportunities to bundle relevant services to maximise relevance to customers.
• Apply test-and-learn approach to campaigns, to derive maximum learnings in shortest amount of time.
• Post-campaign analysis, supported by data analyst resource, to measure campaign success and derive data-driven learnings for campaign strategy and execution review.

Your Merits: (these are must haves in terms of qualifications & experience & specific technical/professional skills that you want from the applicant)

• Have experience designing, executing and tracking campaigns for base management.
• Possess understanding of customer purchase journeys and conversion funnels.
• Business project management capabilities.
• Good communicator with ability to churn out creative ideas and communicate across functions and levels.
• Experience with customer pricing strategy is a bonus.
• Experience working in an agile team is a bonus.