Digital Data Analyst

Digital Data Analyst is a core supporting role in Digi’s Digital Analytics team, working closely with the Digital Data Architect,  Agile Campaigns and Product Owners across digital platforms. Digital Data Analyst is primarily responsible to analyze customer behavior and campaign effectiveness on web, app and translate data from various sources into useful insights to drive improvements in user experience and effectiveness.

You are: (personality / competencies etc)

• Experienced in Google Analytics 360 (GA360) / Firebase for web and app, to track and report on customer journey and behaviors, channel effectiveness, conversion attribution etc.
• Able to effectively break business questions into their key components, identify appropriate data sources and methodology for analysis and translate findings into actionable insights.
• Thrive under fast paced work environment and conditions of constant change, ambiguity, debate and experimentation
• Someone who can tell a meaningful story with data and able to communicate effectively amongst key stakeholders
• Somebody that can multitask easily, work independently, and is able to learn quickly.

Your Responsibilities: (What is this role all about? What does the applicant have to do?)

• Analyze data across GA360 and Firebase and synthesize data from disparate sources to present key trends, findings, insights and recommendation on digital properties (e.g. Web and App) to appropriate stakeholders.
• Guide the team in identification of digital key performance indicators to answer unique questions as they arise.
• Design and develop recurring, automated dashboards and ad-hoc reporting template to improve campaigns and monitor results.
• Identify pockets of opportunities for improvement in user experience and effectiveness.
• Work closely with Digital Data Architect to define the relevant pixels, data layer attributes or SDKs to ensure appropriate data is being captured for performance, customer behaviors on Web and App.
• Work with Campaign and Platform Architect to optimise customer journeys via various A/B tests
• Build skills and understanding of data from other sources e.g. CRM, BI etc.

Your Merits: (these are must haves in terms of qualifications & experience & specific technical /professionals skills that you want from the applicant)

• Has working experience in GA360, Firebase and Google Data Studio
• History of success working both independently and as a member of a cross-functional team on multiple concurrent projects.
• E-Commerce website or online retailer experience.
• Working knowledge of HTML, Javascript, SQL or other programming languages preferred.
• Strong analytical and problem solving skills. Passion and persistence for continuous improvement.
• Can demonstrate business acumen and can live up the Digi values