Field Marketing Manager

Overview

We are looking for a high energy and passionate Field Marketing Manager to oversee the design, implementation, and execution of field marketing campaigns. You will collaborate with TIBCO’s Marketing and Sales teams to promote lead generation and create up-sell opportunities.

What You'll Do

• Work closely with Sales teams to develop and execute a strategic marketing plan 
• Plan and conduct field marketing campaigns and events for the west region
• Maintain and build upon relationships with third-party vendors and venues 
• Attend relevant field events and ensure proper execution of event set-up and tear-down
• Monitor industry trends and competitor activities in order to suggest certain event sponsorships or campaign production
• Manage field budget for your region 
• Provide status updates, weekly and monthly, regarding field marketing activities to Sales and Marketing 
• Foster a great relationship between Sales and Marketing to ensure proper alignment
• Collaborate on the production of various literature, signage, merchandise, and other materials to be used at field marketing events
• Track marketing originated leads ensuring they are are properly entered into Salesforce and tracked through their lifecycle

Who You Are

• Minimum of 2-5 years experience in field marketing
• Have a "Get it Done" attitude and execute effectively 
• Excited about travel (up to 40% involved)
• Creative problem solver and strategic thinker who brings passion, enthusiasm and fresh ideas
• Enjoy working with people and pride yourself on your excellent communication skills
• Very detailed oriented and organized
• Knowledge of CRM tools, Salesforce preferred
• Additional certification or training related to digital marketing techniques preferred
• Bachelor's Degree in Business, Sales, Marketing, Advertising, Communications, or a related field

About TIBCO

Headquartered in Palo Alto, CA, TIBCO Software enables businesses to reach new heights on their path to digital distinction and innovation. From systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of organizations through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation.  

Our teams flourish on new ideas and welcome individuals who thrive in transforming challenges into opportunities. From designing and building amazing products to providing excellent service; we encourage and are shaped by bold thinkers, problem-solvers, and self-starters.  We are always adapting and providing exciting opportunities for our employees to grow, learn and excel.

We value the customers and employees that define who we are; dynamic individuals willing to take the risks necessary to make big ideas come to life and who are comfortable collaborating in our creative, optimistic environment. TI