Manager, Digital Data Scientist
Principal Accountabilities :
- Perform large-scale data analysis and develop effective statistical model for time series, segmentation, classification, pattern recognition, optimization, etc. on digital data (e.g., Web, App, Line, other media platform etc.)
- Develop, build and test statistical and computational models that serve as a key input for digital marketing tools
- Identify actionable insights and suggest recommendation for data-driven marketing campaigns
- Communicate findings and build buy-in with key stakeholders through data visualizations
- Interact and collaborate with product and marketing managers to provide impactful analysis and insights that align with business objectives
- Work closely with other BI functions, data analyst and campaign operations to provide end-to-end analytical solutions and proactively create and test decision rules for digital marketing campaigns
- Collaborate with internal teams on defining population segments to support personalized consumer experiences
- Provide business requirements and collaborate with internal teams on data capture strategy that will support advanced analysis and insights on consumer behavior
- Provide ongoing insight into industry trends in web & app analytics, site optimization, and customer segmentation
Qualifications:
- 2+ years of experience in solving analytical problems using quantitative approaches
- Excellent understanding of fundamentals of statistics
- Strong experimental design and analysis skills
- Familiar with time series analysis, forecasting, and machine learning techniques, previous hands-on experience is a plus
- Ability to manipulate and analyzing complex, high-volume, high-dimensionality data from varying sources
- Ability to communicate complex analysis in a clear, simple, and actionable manner
- Working knowledge of SQL and relational databases and analysis tool
- Work experience in Telecom industry and/or digital marketing area are advantages
- Good command of Thai and English