Product Marketing Manager - Security

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine’s Top Company Cultures list.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!  

About the dept

Marketing builds awareness, drives acquisition, and expands usage by developing innovative, breakthrough campaigns that are delivered through multiple channels, including our website, blog, emails, social media, events, and advertising. Product Marketing plays a central role by partnering throughout the company to deliver customer insights, take new and existing products to market, and develop content that fuels growth campaigns.

About the role

Cloudflare is looking for an experienced product marketer to join our security product marketing team. This is a high-impact, results-oriented role, where you will work directly with Sales, Product Management, and Marketing to take new products to market and develop messaging and campaigns that drive acquisition and expansion. 

Successful candidates will have a passion for helping to build a better Internet by enabling web properties to improve their security posture. You will have a drive to understand customer needs, dig into product details, and elevate our messaging to deliver solution-oriented, breakthrough initiatives.  You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives.  

This role is a part of our global Product Marketing team which includes Content Marketing, Developer Relations, and Community Development. This role reports to our Lead Security Product Marketing Manager.  

What you'll do

• Own go-to-market activities for several key security products. 
• Acquire deep customer knowledge through market research, customer interviews and segmentation analysis. 
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline from our security products.
• Develop customer messaging that proves Cloudflare’s differentiation for security products. 
• Develop and execute integrated marketing campaigns to drive demand for products and solutions.
• Partner w