Senior Manager, Account Based Partner Marketing

Overview

We’re looking for a dynamic and experienced marketer to own our account-based marketing program and to collaborate with our marketing, sales, and product teams to educate, engage and excite our GSI and Cloud partners. You will partner with the GSI and Cloud team to drive sales pipeline and revenue through account-targeted programs. You will be a critical resource in creating engagements with strategic partners through multiple channels and in tandem with digital, demand generation, partner, and field marketing teams. You will own the overall responsibility for planning and executing a multitude of marketing programs in tandem with our top strategic partners. TIBCO Marketing is a large talented team for you to  collaborate with and in addition to that you will have access to an advanced martech stack. This is an exciting new opportunity for you to help build up the partner marketing organization!

What You'll Do

• Support ABM leadership with one-to-one (large-account) marketing execution
• Collaborate with the Product Marketing team to develop content targeted to a business audience and map to the buyer’s journey, including crisp and succinct product benefits, commercial insights, messaging, and sales decks
• Identify internal and external resources for use in marketing execution for strategic accounts
• Lead ongoing account check-ins with sales team to ensure account goals, key contacts and account plans remain on track and discuss upcoming account requirements and modifications
• Create, manage and execute account-based marketing programs in partnership with Sales Executives and the Demand Generation team to drive platform adoption that will accelerate usage within strategic accounts
• Collaborate closely with Sales to develop the strategies, processes, and content required to execute best-in-class ABM programs which result in substantial in-account pipeline growth
• Guide team to execute from content creation to delivery using the right mix of digital marketing, inbound, broad-based, and field marketing activities
• Leverage account-based data and technology to help our marketing and sales teams attract, engage, convert, and grow strategic accounts
• Lead the team in developing an overall top account marketing strategy, including the project planning for strategic account sales campaigns, including sales readiness, targeting and list acquisition, email/digital marketing strategy, events, tracking and measurement
• Monitor internal processes and communications to ensure emerging technologies and cross-portfolio solutions marketing and campaigns are fully integrated into all appropriate ABM marketing plans
• Collaborate with Sales Operations on developing the appropriate marketing metrics for these accounts, including visibility into marketing campaign results and effectiveness, lead generation, opportunity creation, service adoption, pipeline contribution, and ROI of our marketing efforts within the account
• Manage overall programs budget and work with cross-functional digital marketing and events team members to execute campaigns
• Gather and share industry and account-based intelligence, such as mapping the organizational decision-makers, identifying the key contacts in each account and providing regular updates on industry, company, and contacts to Sales to identify/solidify selling opportunities

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