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SEO Analyst

TIBCO Software Inc., Denver
Employment type: 
Full time
Management, Advertising, Analytics, CRM, ERP, Google, highly motivated, Research, Microsoft, Microsoft Office Suite, Oracle, Salesforce

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SEO Analyst

Overview

If you are results-oriented, proactive and motivated professional you may be a great fit for TIBCO's Search Engine Optimization (SEO) Analyst. You will partner with our High Velocity SMB Sales and Renewals teams to build a strong online presence for our B2B eCommerce platform and measure its success. You will be part of a team responsible for all aspects of the website development, marketing, and analysis.

 

What You'll Do

  • Modify and update existing content to further improve organic traffic
  • Conduct keyword research using various tools (like Keyword Planner and SEMrush)
  • Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
  • Track important SEO metrics including organic traffic, conversion rates and time spent on page
  • Update older content and add effective calls to action (CTAs) to improve user engagement
  • Report on performance metrics comparing them to our SEO goals and benchmarking data
  • Implement link building strategies and manage backlinks to build online authority
  • Follow SEO trends and stay up-to-date with new tools and practices
  • Test and optimize site for desktop, mobile, cross-browser compatibility 
  • Analyze the Online sales of the B2B eCommerce platform
  • Generate online sales reports
  • Analyze trends in customer purchases
  • Analyze trends in marketing campaigns 

 

Who You Are

  • Minimum 2 years experience in Google Tag Manager and Google Enhanced eCommerce Analytics
  • Minimum 2 years experience with keyword research and management tools
  • Minimum 1 year experience with BI tools such as Tableau, Spotfire, Power BI, etc.
  • Experience with email campaigns and paid advertising
  • Expertise in Google Suite
  • Solid experience with Microsoft Office Suite including Excel
  • Excellent verbal and written skills and the ability to effectively communicate technical ideas with non-technical people
  • Highly motivated with the ability to work well independently

Nice to have:

  • Experience with CRM and ERP systems (Salesforce and Oracle)
  • eCommerce development experience (Shopify)
  • Experience with A/B testing

 

About TIBCO

Headquartered in Palo Alto, CA, TIBCO Software enables businesses to reach new heights on their path to digital distinction and innovation. From systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of organizations through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation.  

Our teams flourish on new ideas and welcome individuals who thrive in transforming challenges into opportunities. From designing and building amazing products to providing excellent service; we encourage and are shaped by bold thinkers, problem-solvers, and self-starters.  We are always adapting and providing exciting opportunities for our emplo

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