VP, Commercial Strategy and Planning
- Gather and analyze customer on demographic, needs, loyalty, and satisfaction
- Divide the market into groups/segments with description of each segment through collaboration and alignment with related teams.
- Align the segmentation with all division heads in Marketing Group
- Conduct the presentation to management in order to obtain required agreements or approval of the strategy
- Facilitate the formulation of the commercial strategy in collaboration with all division heads in Marketing Group and their team by conducting, but not limit to, the following activities:
- Gather and analyze market information
- Identify competitors, their products and services, ways they satisfy customer's needs)
- Evaluate dtac against competitors and analyze competitiveness
- Identify types of values (including emotional benefit of products and services aligning with brand personality) that dtac would like to deliver to the market and make customers think of when they think of dtac
- Identify the way and actions that dtac would like to market itself in order to serve, focus, and gain market share in the targeted market, including goals and objectives
- Conduct analysis to determine commercial trade-offs to support change in strategies
- Conduct strategy development workshop to gain insights and develop commercial strategy with key stakeholders from VP – SVP level
- Collaborate with prepaid and postpaid teams in developing target customer segments and customer acquisition strategies aligning with product, brand and channel strategies
- Collaborate with prepaid, postpaid, and customer value management team to develop strategies for base management and retention for prepaid and postpaid customers
- Collaborate with prepaid, postpaid, customer value management and finance team to develop in-life migration plan from prepaid to postpaid
- Perform the mapping of products, services, and offers to target customer segments and channels to offer to customers by considering their behaviors and lifestyle
- Document the strategy and conduct the presentation to management in order to obtain required agreements or approval of the strategy
- Track marketing strategy performance, document, and review on timely basis.
- Collaborate with Finance to define the budget frame for each quarter for each division head in marketing to plan the activities and the budget to support the activities
- Collaborate with division heads in Marketing to develop the budget plan aligning with budget frame
- Consolidate the budget plan from each division and facilitate the budget review session
- Arrange the forum for quarterly business review with Senior Management
- Collaborate with division heads to identify the topics for quarterly business review
- Collaborate with all MG heads to consolidate business plans from each division
- Align the business plans across division through workshops // meetings
- Consolidate the pipeline of key projects
- Monitor the progress of key projects in MG
- Identify and prioritize the strategic projects required to achieve the goals and objectives for target segments through collaboration with division heads
- Oversee, lead, support and/or monitor strategic initiatives resulted from commercial strategy
- Manage the collaboration with other key stakeholders to discuss and resolve issues related to assigned projects in order to smoothen the implementation