Web Analytics Expert

Company Description

At Netcentric, we come to work every day knowing we’re part of the solution to the most complex challenges brands have ever faced: digital transformation. Consumer expectation of brands is increasing in a world that is more connected and fast-paced. Netcentric is a dynamic and innovative service provider with a unique culture. We empower our employees to use their creativity, looking beyond tools and technology to unlock the full potential of the Adobe Experience Cloud, so that we can deliver visionary digital marketing solutions for the world’s most recognized brands. As part of the Cognizant Digital Business, we reap the benefits of combined expertise and access to multidisciplinary teams, forging ahead to become a leading customer experience player in Europe. Our teams are based in some of the world’s most exciting cities - in Zurich, Munich, Berlin, Frankfurt, Dresden, Barcelona, Bucharest, London and Amsterdam. In all of our offices, you will find a culture that embraces over 33 different nationalities. You will also find some amazing views, fancy kitchens and cozy breakout areas for a bit of rest and relaxation. And oh, did we mention that we empower employees to make meaningful decisions at work through Holacracy?

Job Description

Who are we looking for?

We are looking for a passionate web analytics specialist who is ready to prove his experience in our innovative digital marketing projects. Your role will include:

• Reporting on key metrics, analyzing, interpreting trends and providing actionable insights based on analytical data

• Developing/Implementing custom marketing dashboard concepts for various clients and business partners based on reporting needs for increasing ROI respectively.

• Analyzing business requirements provided by customers in order to determine how to best implement using established processes and best practices

• Using available data sources to administer drill-down methodologies and to identify and troubleshoot campaign performance issues.
• Present recommendations based on traffic trends for improving site conversion.
• Identifying objectives and advising on suitable measurement strategies.

• Omni channel campaign performance and advising on KPIs.

• Extracting corresponding data to meet customer’s needs

• Defining target audience and performing basic and advanced audience segmentation based on filters and selection criteria

Qualifications

What do we require?

• A degree in Economics, Marketing, Business or similar

• 2+ years of project experience with an enterprise analytics platform (ideally Adobe Marketing Cloud tools - Analytics, Target, Audience Manager - or others, e.g. Google Analytics, Optimizely etc.)

• Know how of Online Marketing tactics such as personalisation, segmentation, analytics

• Bridging the (communication) gap between Business and IT

• Able to translate business requirements into technical solutions

• Excellent analytical skills which make it easy for you to problem solve and draw insights from data

• A good affinity for working with numbers and multiple data sources (Excel, Tableau, Minitab)  

• Experience in international projects and working with remote teams.

• Excellent communication and interpersonal skills

• Excellent English language skills (verbal and written)

What makes us smile when looking at your profile:

• Knowledge of HTML / CSS ( JavaScript is a plus)

• Familiar with Marketing Technology services like Tag Management Systems

• Task management, bug tracking, and wiki-based documentation tools like JIRA
• Additional language skills, including German or Spanish, would be an asset
• Eligibility to work within the EU and/or Switzerland

Additional Information

What we offer you:

• Permanent contract
• Centrally located office in Timpuri Noi with great fitout and standing desks
• Flexible working hours and possibility of home office, respecting project needs
• Apple work equipment
• Customer base: large multinational companies
• International and dynamic team
• Travel to customers and other locations in alignment with project needs
• Private medical subscription
• Sponsored Gym Membership (WorldClass/ 7Card)
• Yearly travel insurance
• 2 days Onboarding in one of our NC Offices across Europe
• Off-site company events, including our annual company summit
• Daily delivered fresh fruits
• A large variety of drinks (coffee, water, natural soft drinks) at the office
• Training, certification and conference attendance based on personal development goals
• Micro Bonus system ()
• Vacation: 22 days + December 24th and 31st + 1 additional day per calendar year in the company (maximum 30 days/year)
• Sick days: 3 per year (days you are sick, at home, but do not need to bring a doctors note)
• Referral bonus

• Everyone has a voice, we are a Holacracy organization